Agency revenue plan — The Million Road
How many retainers do you need? The unit economics of a productized service.
What to know
- Fewer, higher-value clients — 20× $4K/mo retainers = $960K ARR.
- Lead-to-client conversion typically 5–15%.
- Delivery capacity is the real ceiling, not marketing.
Typical conversion
5–15%
Typical price
$2000–10000
Est. CAC
$200–2000
Risk factor
Low