E-commerce revenue plan — The Million Road
Turn a store into a million-dollar business: AOV, margin, and traffic math.
What to know
- Effective revenue = AOV × margin%.
- Site conversion typically 1.5–3% on paid traffic.
- AOV drives volume — a $50 store needs 6× the customers of a $300 store.
Typical conversion
1.5–3%
Typical price
$30–300
Est. CAC
$15–80
Risk factor
Medium