SaaS revenue plan — The Million Road
Reverse-engineer $1M ARR: pricing, MRR, churn and the traffic you'll need to hit it.
What to know
- Recurring revenue with monthly churn compounding against you.
- Effective revenue per user = LTV = price × (100 / churn%).
- Trial-to-paid conversion typically 1–3% on cold traffic.
Typical conversion
1–3%
Typical price
$29–299
Est. CAC
$80–800
Risk factor
High