Courses & digital products — The Million Road
Info products at scale: refund rate, launch cadence, and traffic math.
What to know
- Effective revenue = price × (1 − refund%).
- Sales page conversion typically 2–5% warm, <1% cold.
- Launches beat evergreen for high-ticket ($1K+) products.
Typical conversion
2–5%
Typical price
$97–1997
Est. CAC
$30–250
Risk factor
Medium